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GUIDELINES FOR MEDICATION ADVERTISEMENT CRITIQUE:

Guidelines for Medication Advertisement Critique:
Select a prescription medication advertisement from a consumer directed magazine. Critique the advertisement in essay form (using APA format), incorporating the items provided below. Limit your critique to the actual advertisement, not the prescribing information that may also be included. Attach a copy of the advertisement.

o Identify the magazine name and intended audience for this journal.
o What demographics are targeted in this advertisement?
o What symbolism and types of language are used to promote this product?
o Assess the clarity, readability, etc.
o Any information deficiency—what should have been included? Was anything misleading?
o Summarize findings.
o Reflect on what you learned from this assignment.
o How can you apply this in your professional practice? In Nursin

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