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First, please read these three articles and watch the video.

Luxury Marketing

Difference between a premium and a luxury brand

Difference between a luxury and a fashion brand

True Luxury Global Consumer Segmentation 2016 (Links to an external site.)

1) What were three important ideas you learned from either the short introductory readings, or the video? Explain why these are important points for us as global marketers to know.

2) What product(s) does your brand market?

3) What makes your product a true luxury product? Draw on the short readings and the PPT presentations. Include the price ranges for your product. Try to find the most expensive product your brand markets.

4) Select a target segment from the video that your brand would be successful marketing to. Explain whyyou think your brand will achieve success with this target segment of the True-Luxury Consumer. Now present some ideas for howyou will market your brand to your targeted segment.

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