Running head: LOGISTICS1Logistic Management Essay MGT322Students NameProfessors NameInstitutional AffiliationDateLOGISTICS2Executive SummaryDominos Pizza Inc. started operations in 1960 in Michigan, United States. In 1983, thebusiness went international, and since then, it has grown into over 60 countries around theworld. The company's global expansion faces problems such as differences in tastepreferences, ingredients, and cultural differences. The expansion also means that employeesand the franchises are scattered throughout the world, making it challenging to coordinate andmaintain the business model. There is also stiff competition. The solutions suggested for thecompany to address this problem consider three supply chain management concepts; productdevelopment, customer improvisation, and Logistics. By implementing these strategies, thecompany is expected to attract more customers and improve its sales, especially in theChinese market, which has been struggling.Background informationDominos is an American multinational pizza restaurant chain founded in 1960 byTom Monaghan, Dominic DiVarti, and James Monaghan in Ypsilanti, Michigan, U.S. Theheadquarters of the corporation are in Domino's farm office park, Anna Arbor, Michigan,United States. Domino's is the seventh-largest fast food restaurant chain by number oflocations in the world (16,000) (Domino's Pizza, "2019). The corporation's primary productis Pizza. Other products si ...
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