What is the role of the marketing function in business?
In 200 to 250 words, explain the role of the marketing
function. What are some activities of the marketing department?
Explain how the marketing function determines customer value.
Respond to at least two of your classmates’ posts.
Guided Response:
Review several of your peers’ posts and identify activities
of the marketing department they did not include in their post.
Respond to at least two of your peers and provide recommendations
to extend their thinking. Challenge your peers by asking a question
that may cause them to rethink the marketing function.
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