Implementation Of Global Strategies
Your work on your strategic global marketing plan is
complete. You now have a plan that will implement, manage, and
support a global strategy, but it is far from organized. You e-mail
Deborah to inform her that you are almost ready and that the
initial planning is complete. A little while later, the phone
rings and you see Deborah’s name on the caller ID.“Hi, Deborah.
What’s up?” you ask.“I’d like you to present to the advisory board
next week,” Deborah says. “They are very curious about your
findings and would like to know if globalization is a good
opportunity for the company. The board wants to finalize their
strategic plan, and this may be a key part of it.”After you hang
up, you begin thinking through the different items that you will
need to cover.
As you finalize the marketing plan, complete the following:Is
globalization a good move for the company? What is your
rationale behind this decision? Synthesize analysis conducted in
previous units, including strategic considerations, cultural
considerations, competitive analysis and balanced scorecard.
What geographic location should be a target for global
expansion? What background information can you provide to
support this decision? How will this decision support the
overall goal of growth and expansion? How would you refute
someone with the opposing perspective?
Implementation Of Global Strategies
Your work on your strategic global marketing plan is
complete. You now have a plan that will implement, manage, and
support a global strategy, but it is far from organized. You e-mail
Deborah to inform her that you are almost ready and that the
initial planning is complete. A little while later, the phone
rings and you see Deborah’s name on the caller ID.“Hi, Deborah.
What’s up?” you ask.“I’d like you to present to the advisory board
next week,” Deborah says. “They are very curious about your
findings and would like to know if globalization is a good
opportunity for the company. The board wants to finalize their
strategic plan, and this may be a key part of it.”After you hang
up, you begin thinking through the different items that you will
need to cover.
As you finalize the marketing plan, complete the following:Is
globalization a good move for the company? What is your
rationale behind this decision? Synthesize analysis conducted in
previous units, including strategic considerations, cultural
considerations, competitive analysis and balanced scorecard.
What geographic location should be a target for global
expansion? What background information can you provide to
support this decision? How will this decision support the
overall goal of growth and expansion? How would you refute
someone with the opposing perspective?
Implementation Of Global Strategies
Your work on your strategic global marketing plan is
complete. You now have a plan that will implement, manage, and
support a global strategy, but it is far from organized. You e-mail
Deborah to inform her that you are almost ready and that the
initial planning is complete. A little while later, the phone
rings and you see Deborah’s name on the caller ID.“Hi, Deborah.
What’s up?” you ask.“I’d like you to present to the advisory board
next week,” Deborah says. “They are very curious about your
findings and would like to know if globalization is a good
opportunity for the company. The board wants to finalize their
strategic plan, and this may be a key part of it.”After you hang
up, you begin thinking through the different items that you will
need to cover.
As you finalize the marketing plan, complete the following:Is
globalization a good move for the company? What is your
rationale behind this decision? Synthesize analysis conducted in
previous units, including strategic considerations, cultural
considerations, competitive analysis and balanced scorecard.
What geographic location should be a target for global
expansion? What background information can you provide to
support this decision? How will this decision support the
overall goal of growth and expansion? How would you refute
someone with the opposing perspective?
Implementation Of Global Strategies
Your work on your strategic global marketing plan is
complete. You now have a plan that will implement, manage, and
support a global strategy, but it is far from organized. You e-mail
Deborah to inform her that you are almost ready and that the
initial planning is complete. A little while later, the phone
rings and you see Deborah’s name on the caller ID.“Hi, Deborah.
What’s up?” you ask.“I’d like you to present to the advisory board
next week,” Deborah says. “They are very curious about your
findings and would like to know if globalization is a good
opportunity for the company. The board wants to finalize their
strategic plan, and this may be a key part of it.”After you hang
up, you begin thinking through the different items that you will
need to cover.
As you finalize the marketing plan, complete the following:Is
globalization a good move for the company? What is your
rationale behind this decision? Synthesize analysis conducted in
previous units, including strategic considerations, cultural
considerations, competitive analysis and balanced scorecard.
What geographic location should be a target for global
expansion? What background information can you provide to
support this decision? How will this decision support the
overall goal of growth and expansion? How would you refute
someone with the opposing perspective?
