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In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

  • Strengths:The internal and external characteristics of a company that are stronger than its competitors  
  • Weaknesses:The internal and external characteristics of a company that are weaker than its competitors  
  • Opportunities:The issues internal and external to a company that can affect the company and its competitors in a favorable way  
  • Threats:The issues internal and external to a company that can affect the company and its competitors in an unfavorable way  
  • Trends:The internal and external patterns in the organization, market, or industry 
  • Provide an argument for the success of the strategies that a fast-food franchise has instituted. Submit your position by posting in the Unit 2 Debate forum under the fortopic. 

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