Task You are expected to research market opportunities, develop a ‘Country/Product Opportunity Brief’ highlighting the opportunities and challenges that exist for product entry into a given country(India). Countries will be allocated to each student in Week 1, on a list posted under Resources on our Interact site. The objective of developing a country/product brief is to identify international marketing opportunities in your focus market for an existing Australian organisation and complete the early sections of a comprehensive international marketing plan. The selected company should be considering (a) entering a new country, or (b) considering the entry of a new product/service to an existing international market, or (c) both. You may NOT contact the organisation during the completion of this assessment. You will need to conduct research on products/services with which they plan on entering the market, as well as research the most current issues that their company may face in entering a specific country. Issues include, but are not limited to legal/regulatory concerns, political risk, cultural nuances that require adaptation, entry/importation procedures/policies, competitive nature of industry, suppliers/channels of entry, and tariffs/taxes. They will also need to analyse the skills, resources and capabilities of their chosen organisation with respect to entering this new international market. The brief should be a maximum of 1500 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic. A suggested structure would include: Introduction Explain the specific market opportunity you have identified – what is it, how did you determine Situation Analysis Business environment – Information on aspects of the macro and micro environment (PESTLE) relevant to this opportunity Market Analysis – Customer segments/profiles relevant to your product in that market, size, growth rates Competitive Analysis – who are the major competitors and what is their competitive advantage Organisational Analysis – evaluation of the Australian organisation/product you recommend for this opportunity – what is their competitive advantage? SWOT Analysis – a summary of key points discovered in the Situation Analysis. Detail on the suggested content of each section can be found in the Project Guide in the Resources folder. All information within the brief should be managerially oriented and directly applicable to the specific opportunity/product you are recommending. Students who simply download country profile data without analysis will be penalised. Students are expected to identify a company within the first three (3) weeks of class. The company may be large or small, local or international, have existing products/services or considering new products/services.
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