Running head: THE POWER OF THE CONSUMERThe Power of the ConsumerName:Institution:1THE POWER OF THE CONSUMER2The Power of the ConsumerQuestion One1. Selling myself as someone who will give the art gallery a lot of business: The artgallery is just like any other business. They want to sell as many items as they can andvalue the customers who will them achieve that objective (Fabbri & Klapper, 2016).Therefore, I will position myself as someone who will give them repeat business to get abetter price by giving them a sales projection.2. Thinking outside the Price Box: If the gallery wont reduce the price, I can stillnegotiate for other things that will help to reduce the price. For instance, I can offer topromote them through word of mouth in return for decreased shipping fees.3. Talking to Multiple Suppliers: To improve my position, I can talk to several gallerieswho offer similar paintings and let them know that I have several options. This will forcethe gallery that I am looking to transact with to reduce its price due to the fear of marketcompetition.4. Making a Visit to the Gallery: I can make a visit to the gallery with some of colleaguesto demonstra ...
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