Write a two page paper in which you identify and research a new business which has launched in the last 18 months. (You may use a Kickstarter project currently in the funding stage by visiting their website at www.kickstarter.com) Referring back to the key concepts from this course, in your paper respond to the following questions:
What market conditions and/or consumer needs have suggested to the owners/originators that this is a viable business proposition?
What are the key opportunities and threats that the business faces?
What value does the business offer potential customers?
Looking ahead two to five years, how can this business remain viable in the marketplace?
Format your paper using the West Writing Style Handbook guidelines.
Include a minimum of two sources, which may consist of readings from the University Library, your text, and other selections.