Post-Brexit Refocusing for Caffe Nero

I'm current working on an assessment on how a UK firm, Caffe Nero, can plausibly gain a competitive advantage outside Europe.


I've already done the following analysis which I've attached.

1. Business model

2. Geographical operations

3. Strategic choices


I now need to do a the post-Brexit refocusing (gains from new markets compensating for disruption) for the countries, Canada, Brazil and Morocco that answers the following question.


"Post-Brexit Refocusing

Identify three non-EEA countries in which the company is not yet present. These may be, but do not have to be, emerging markets. For each country, outline a potential entry strategy in which you articulate an appropriate generic strategy to pursue, an appropriate mode of entry, and an appropriate design. Rank the countries in order of attractiveness. [approximately 3 pages in total, with any analyses you decide to conduct in appendices]

Finally, how realistically could the gains from entering these new markets compensate for substantial disruption to the firm’s business with the EEA in the event of a hard Brexit? Assume this means that the UK has to trade with EEA countries on World Trade Organization rules. You do not have to perform any additional analysis. [less than 1 page] "



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