WRITE 2 PAPRE eacn one max2pages minimun 1pages

FIRST PAPER

Nebraska's new tourism campaign is a fresh perspective and great fodder for an analysis based on concepts we have talked about so far in the course. Read the article and review the ads within the article (Be sure to examine the images and click on the links to the ads to review them) that are part of the new campaign.

Then, answer all of the following questions. Make sure to draw on concepts from relevant chapters to answer the questions (Hints: Chapters 3,6,8). You are also welcome to refer to other chapters and include other resources that can help you present your thoughts. You have a maximum of 2 pages but a minimum of 1 page (single/double spaced) to present your analysis of the article, videos and print ads.

Questions:

1. What is your overall perspective of this new tourism campaign by Nebraska?

2. Explain how Nebraska has been successful in generating exposure and capturing attention. What other ideas would you suggest Nebraska try to foster exposure, attention, and perception?

3. How is Nebraska seeking to influence cognitive and affective attitudes with its new ads and new slogan "Honestly, it's not for everyone"?

4. What role do objective and subjective comprehension play Nebraska's ability to market its state?

5. What role are consumer characteristics likely to play in a consumer’s decision to travel to Nebraska?


SECOND PAPER

Chapter 8 of the textbook consists of concepts that center around how consumers make judgments and decisions under high effort. Please read the article below (and other articles to get a better understanding of what Apple is offering with Apple Card) and answer each of the corresponding questions to receive full extra credit points. You have a maximum of 2 pages but a minimum of 1 page to present your analysis of the case study.

Apple Just Released New Details About The Apple Card With Goldman Sachs (链接到外部网站。)

Case Questions

  1. What is your overall perspective of this new venture by Apple? What do you think of this marketing decision?
  2. What role are consumer characteristics likely to play in a consumer’s decision to get an Apple Card?
  3. In terms of the anchoring and adjustment process, what challenges and opportunities do Apple face in marketing to consumers?
  4. How might consumers use thought-based decision models when considering a credit card acquisition? What are the implications for Apple?

Answers

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