Running head: KEURIG GREEN MOUNTAINS ACQUISITIONKeurig Green Mountains Acquisition of Dr. Pepper Snapple GroupNameInstitutionCourseTutorDate1KEURIG GREEN MOUNTAINS ACQUISITION2Keurig Green Mountains Acquisition of Dr. Pepper Snapple GroupPorters Five Forces-nonalcoholic beverages industryBargaining power of buyers-Non-alcoholic beverages industry is the largest and it isworth $60 billion dollars. There is a large number of customers within the American populationconsuming 56 gallons of soda annually. Due to the competitive nature of the industry, it is easyto switch between suppliers and the price difference is generally small (Adamkasi, 2017). Thereis no need for more information on how to use the soft drink products thus huge number ofcustomers. The buyer does not require additional information since the information that he/sherequires is already provided. It is also impossible to duplicate soft drinks products henceguaranteed huge of returns (Manuel, 2007). Majority of customers are highly sensitive to theprice of soft drinks hence they are likely to switch to other products. The products are unique andfirms do provide various incentives.Bargaining power of suppliers: various inputs are highly differentiated since each intendsto come up with the best products. It is easy to switch between suppliers since there are many ofthem in the market (Adamkasi, 2017). The suppliers for the non-alcoholic industry are notholding much pressure. It is fa ...
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