Surname 1Students NameProfessors NameCourseDateIntroductionBen and Jerry operate a scoop shop, and the two have established from the sale of naturalice cream manufactured from fresh Vermont milk and cream. The firm has websites withhttp://www.benjerry.com being for Americans and http://www.benjerry.com.sg cateringindividuals in Singapore. The paper, therefore, basing from the Ben and Jerry's site provides thefirm's customer characteristics and the customer's relation to selling ice cream.DiscussionBen and Jerry operate a firm that targets customers with the following characteristics. First,the company has customers that are young adults and teenagers. In doing so, the companyconsiders the targeted customers to be liking ice cream. This explains why the majority of thebuyers from the company are students. Secondly, the consumers have low uncertainty avoidance.This i ...
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