Marketing : Marketing Management 1

Running Head: MARKETING MANAGEMENTMarketing ManagementInstitutional AffiliationDate1MARKETING MANAGEMENT2Positioning StatementThe Silverado truck is a steel-strong pickup. The strength of this pickup is the sellingpoint of the vehicle. The target market of the product are the contractors, cowboys, andhumanitarian organizations. For the contractors and the cowboys, the strength of the steelbody would be vital in the transportation of goods some of which are sharp and may dent thevehicles. Also, for the humanitarian organizations, the vehicle would be convenient for thetransportation of goods and coverage of long distances and fairly rough roads. The pickup,therefore, is the most convenient vehicle for transportation of fairly heavy goods andcoverage of fairly long distances on rough roads. Also, due to the light weight of the vehicledespite the high density of steel, fuel consumption is fairly low and the performance quitehigh.Product DifferentiationSome years back, General Motors got experienced a crisis. The crisis resulted frompoor branding. General Motors created vehicles meant for every purpose and purse. This didnot fare well in a highly saturated and competitive automobile market of today. Todaysmarket is highly differentiated and the General motor needed to develop a brand targetingparticular consumers (Olsen, 2019). Some of the most successful brands GMs competitorstoday stand for a concept or word. For example, The BMW is famous fo ...


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