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Running head: A STARBUCKS ON EVERY CORNERA Starbucks on Every CornerNameInstitution AffiliationDate1A STARBUCKS ON EVERY CORNER2Part 1IntroductionForce field analysis focuses on analyzing strategic management that attempts to ensurethat a business responds according to the current environment of operation. Force field analysisscrutinizes business decisions which result from the dissatisfaction of the present strategies inperformance or failure of accomplishing the set objectives (Capatinaet al., 2017). In the caseanalysis of Starbuck, dissatisfaction on its current performances, competition, and poor customersatisfaction influence decision to have a change. Change management is critical for businessrestoration and achievement of reasonable performance measures.Case AnalysisThe ProblemThe primary problem in Starbucks` case analysis is that there is a decision to close sixhundred stores in the US. The problem arose despite Starbucks adding new offers such as musicsale and Wi-Fi to its customers. The factors that lead to the decision are because the business hasinvested in too broad products such as sandwiches, packaged food and neglected its originalinitiative of providing quality coffee (Lee and Vachon, 2016). The other factor that led to theproblem is an outward appearance of making tremendous growth through opening new storeswhile with a close view, the growth is minimal This meant that the organization invested a lot ofcapital for the ne ...


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