Business : Marketing Finale

MARKETING FINALESUPER JUICEPresented by:Professor:DateINTRODUCTION Super Juice Enterprises specializes in the production of Non-alcoholic forchildren lacking critical nutrients. Primary objective is to create a juice suitable to the needs of children. Bridging the gap of affordable food products yet healthy. The company provides food product that is affordable yet responsive to thenutrition needs of children. Mission Statement: Produce and distribute healthy, affordable and highquality fruit juice that uses only natural ingredients. Short term goal: Break into the new industry Short term goal: Align products into short term goals Long term goal: Industry leader in production and supply juiceHOW TO MEASURE THE GOALS Through measurements it is possible to determine whether the organization ismaking strides in the right direction. One of the ways of measuring is to look at the growth in the sales volume. Analyze the response of the clients Finally, the adherence to the product timeline is an important aspect inmeasuring the performance of the market.ENVIRONMENTAL ANALYSISInternal Environment The firm has enhanced production technology which allow it to make surethat it produces quality juice. The company has competent staff members who are sufficiently trained tohandle the challenges in the industry.External Environment The legal system managing the food industry is highly The food production i ...


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