Business : Carolinanade Company Swot Analysis

Running Head: CAROLINANADE COMPANY DESCRIPTION AND SWOT ANALYSISCarolinaNade Company Description and SWOT AnalysisNameInstructorInstitutional AffiliationDate1CAROLINANADE COMPANY DESCRIPTION AND SWOT ANALYSIS2The NAB company chosen is called CarolinaNade Company. CarolinaNade Company is acompany that deals with the creation and marketing of Homemade Lemonade and is based inSouth Carolina. South Carolina is a state that experiences warm weather and practice thetradition of preparing hot barbeques. For these reasons therefore, a glass of ice cold and sourhomemade lemonade will come in handy. The companys mission statement is to bring asouthern refreshing beverage that is made with love and passion to all.The non-alcoholic beverage industry basically includes hot drinks and soft drinks. Soft drinksentail carbonated or non-carbonated water, a flavor and sweeter hot drinks like tea and coffee.The soft drink group dominates the non-alcoholic beverage industry and includes juice,carbonates, bottled water, sports and energy drinks and ready to drink coffee and tea. In 2014,the United States non-alcoholic beverage market volumes increased 2.2% to approximately 31billion gallons. This increase was largely driven by the still or noncarbonated beverages. In thesecond quarter of 2016, the revenue for the nonalcoholic beverage industry increased by 29.78%.Moreover, the industrys net income grew by 113.02% (Kinnucan, Miao, Xiao, Kaiser, 2001).The ind ...


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