Management : Procter And Gamble Marketing Plan

Running head: MARKETING PLAN1Procter & Gamble Marketing PlanStudent Name:InstructorInstitution Affiliation:Date:MARKETING PLAN2Procter & Gamble Marketing PlanCompany OverviewIt is a multinational public company under consumer goods industry and founded in1837. The company is based in Ohio, USA and headed by its CEO David Taylor. The companysproducts range from cleaning agents to personal care products. As at 2015, the company had atotal of 110,000 employees with its operations running in Europe, Asia Pacific, India, MiddleEast, Africa, and America. The NAICS code as used by federal statistical agencies to classifybusiness establishment for data related to U.S. business economy is 454390 for P & G. Thecompany has in the recent past received awards for being among the Top 100 Employers. Thecompanys brands have more than a billion dollars in net annual sales. P & G has diversified itsproducts over the years to cater for the needs of the whole family, which has seen sales andprofitability increase (Procter & Gamble increases profits, 2014).The companys overall objective is to provide the world a standard style of living. This isto be achieved by focusing on provision of reliable and manageable products to its customersglobally. It is also the companys pleasure to incorporate customer and shareholder feedback intoits strategies so that its energy is geared towards innovative progression to achieve more sales.The company recently set ...


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