Management : Final Assignment Marketing

Running head: MARKETING0Springs Healthy Wines Marketing Plan and Sales StrategiesName of StudentInstitutional Affiliation1Springs Healthy Wines Marketing Plan and Sales StrategyFrom the previous section of the assignment concerning the SWOT analysis of the company, NAB(Non-Alcoholic Beverage) organisation included in its objectives to deal in non-alcoholicbeverages to cater for a specific populace involving people do not take alcohol or those who donot like taking strong products. Specifically, red and white wines were the chosen products forwhich the marketing plan and the sales strategy is to be made. Our company is oriented to producerelatively unique goods to attract clients more than the competitors. According to Karakaya, Badur,and Aytekin (2011), the primary aim of marketing is generally to top the market and beat thecompetitors. Non-alcoholic drinks are consumed by many people than alcoholic beverages in thesurrounding my areas where I live considering a twenty-five miles radius from my residence.Springs Healthy Wines looks forward towards creating an active market and brand awarenessthrough marketing and selling in the defined area within my community.Understanding the target market is essential in the whole marketing process (Doyle, 2013).Therefore, it would be advantageous to sell to people around my community based on the fact thatI understand them adequately. Red and white wines are likely to have a good market twenty-fivemiles around my ...


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