Business : Running A Business Case

Running head: RUNNING A BUSINESS CASERunning a Business CaseStudents NameInstitutional Affiliation1RUNNING A BUSINESS CASE2Running a Business CaseFinagle a Bagel does not use its business to customer (B2C) website for e-commerce dueto its extensive menu. Food is freshly prepared to suit customer preference. However, thewebsite would come in handy through capturing customer demographics thus provide a database.The website gives customers an opportunity to check and redeem their points as well as receivegifts through mail thus maintaining loyalty and generating store traffic.I support the idea of franchising owing to the rapid growth as seen in some smallbusinesses. Despite the possibility of losing control over people, place, and the product, it isimportant to note that with risk there is return. Furthermore, franchising brings in a steady flowof capital. It is a good deal for any business because capital is essential for bringing up a goodbusiness. Consequently, it increases profit for the businessI agree with their decision not to go public. Apart from reducing the overall cost ofcapital, IPO creates a platform for raising funds necessary for business g ...


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