Communications : Two 2 Panel Informational Brochures

1. Apple 1997Reason for ChangeDuring the 90s, Apple facedintense competition from products such asDell, IBM, and HP. The companys saleswere struggling, the brand was not widelyknown, and by 1997 apple came close tobankruptcy. The then CEO, Steve Jobs,who was a great leaders and risk taker tookit upon himself to revamp the companyand turn its profitability and sustainabilityaround. The move was motivated by theneed to ensure that Apple productsappealed to the younger generation of techlovers, thus the launch of its popularcampaign of think Different. During therebranding phase, the company focused onsomething different rather than simplyemulating competitors (guardian, 2015),and the end results were a unique productwith high customer loyalty.Effect on global presenceThe modern and innovative look ofthe logo and products has focused onoffering consumers ex ...


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