Communications : Persuasion

Running Head: ELEMENTS OF PERSUASION AND PUBLIC RELATIONSElements of Persuasion and Public RelationsNameInstitutional Affiliation1ELEMENTS OF PERSUASION AND PUBLIC RELATIONS2Elements of Persuasion and public relationsIn public relations, persuasion has three main purposes. First, persuasion is used tochange the ideology of hostile opinion holders. The unfavorable opinions could lead to the eruptionof violence if the issue is not handled with caution. Secondly, persuasion can be used to solidifyuntapped opinions while reinforcing positive attitudes towards a certain issue (Dennis, Glen,Bryan, 2014). Lastly, persuasion can be used to preserve the required opinions.Among the three objectives of persuasion, trying to sway the hostile opinions maybe the hardest task. The hostile opinion holders have an already formed mind and may require toomuch energy to change their mindset. It is difficult to change the unfavorable opinions because theopinion holder may be directly affected by the issue under discussion (Dennis, Glen, Bryan, 2014).For instance, it may be futile to convince a person who has been wounded by a gun that allowingcivilians to carry weapons is correc ...


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