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Running head: MARKETING PROBLEM AND POLICYMarketing Problem and PolicyNameInstitution1MARKETING PROBLEM AND POLICY2Question OneAccess to Data Makes Firms Better MarketersI agree with the premise of the article that access to data makes firms better marketers.Firms that have better information regarding a particular population and its characteristics tend tobetter in their operation in comparison to the firms that do not have any information regardingthe population. For example, if a firm has all the required information such as the class of thepeople and their preference, it would market the more products related to that people thusbecoming better marketers.Type of Elements Marketers Might MissA goal is one of the elements that marketers might miss when they concentrate more ondata. Setting a realistic goal such as to provide customers with consistent and quality p ...


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