Powerpoint : One World

ONE WORLD: TOGETHERAT HOME CONCERTStudents Name:Institution affiliation:The Background of the Concert A performance organized by Global Citizen The prominent Singer Lady Gaga supported it The aim was to encourage people to unite andstay at home amid the pandemic WHO facilitated it as it is a global organizationtackling the pandemicWhy WHO and Global Citizens held Suchan Event To thank the frontline health workers To encourage people to unite and stay athome To raise revenue to fight Covid-19How WHO and Global Citizen Organize SuchEvent Through Social Media PlatformSTEPStep 1EVENTInitial awarenessStep 2WHOAdvertisementPartners andcelebritiesadvertisementPreviewStep 3Step 4DESCRIPTION Creation of awareness of the eventthrough media platforms WHO advertised the event on itswebsite Partner firms and celebritiesadvertised the event in their socialmedia platforms A Preview of the concert by partnercelebrities led by Lady GagaThe Results of the Live ConcertThe live show drew about 21 million viewersThe concert attracted 1,498,285 Viewers on FacebookThe Global Citizen YouTube page had a total of3,611,820 viewsGlobal Citizen Twitter page had a total of 42.2k likes, 2.4ktweets, and 27.5 retweets.$127.9 million raised to combat the pandemicSocial media Responseshttps://web.facebook.com/GLBLCTZN/videos/685126272287562Comparison of Global Concert Live Aid in1985 with ...


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