Marketing : Situation Analysi1

Running head: SITUATION ANALYSIS1Situation AnalysisNameInstitutionInstructorCourseDateSITUATION ANALYSIS2Situation AnalysisTarget markets: provide information on your target market. Who will you be targetingand why? What are the demographics of your target market? What geographic areas areyou aiming and why?The organization is Civics Pool Service that aims at repairing tasks and premium servicethat is a start-up that is one year old and has promising ambitions to accomplish. The companyownership is family-based with the vision of growing soon to compete with other competitors inthe geographic area favorably. The target market has non-substantial existing products fromsuppliers to the present demand. Thus we are targeting an existing market with a new product.The understanding of demographics of the target market acts as a prerequisite in determining theservice or product to develop (Hollensen, 2015). The product targets local and internationalhomes owning swimming pools as these are frequent consumers of cleaning services. The targetdemographics of the company are a high potential of customers who engage mostly in leisureactivities. The target geographical areas are Tampa, Florida and other global locations wheremost pools exist within homes and public facilities with the help of local and internationalinternet marketing.Market needs: what are the market needs? What unmet need will your product or servicemeet? How will your product benefit ...


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