Surname 1Story creationStudent name:Instructors name:Date:Story 1According to Google, the only ads that will be shown to its customers are those that arevaluable and necessary, this helps in getting rid of monotony and a familiarity that does not maketheir products unique and new. Google treat ads importantly and they only convey their adsthrough the moments of relevance. This is the time that their customers need the information inthe ads. According to the company, ads are for the people and there is no better way ofpresenting them than giving what the people want. Every company does specific calculations toensure that they reach the right market; this is the idea of targeting. Without targeting, productsand services will not reach the right audience, targeting is often done through a market analysisto determine what the customers want and their preferences.Google business gives words to the providers so that they can have them in the targetedads. The targeted ads are posted on different websites based on the audience, there are ads thatdo not fit a certain group, gender or age, targeting, therefore, ensures that the right ads gets to theright audience. ...
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