Your company has just been hired to create an ad campaign for an online university's bachelor's degree program and you have been asked to head up the team that will be responsible for this new assignment.
- Who will be your target audience and where will you advertise?
- What will your message be? Will it differ based on geographic location?
- How will you approach public relations?
- Will you use the Internet, social networking sites, and mobile ads? Explain.
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