Chakraborty icwsm17 who makes trends

Proceedings of the Eleventh International AAAI Conference on Web and Social Media (ICWSM 2017)Who Makes Trends? Understanding DemographicBiases in Crowdsourced RecommendationsAbhijnan Chakraborty,# Johnnatan Messias,o# Fabricio Benevenuto,oSaptarshi Ghosh, Niloy Ganguly, Krishna P. Gummadi##Max Planck Institute for Software Systems, GermanyIndian Institute of Technology Kharagpur, IndiaoUniversidade Federal de Minas Gerais, BrazilAbstractA large number of prior works on trending topics have focused on what the trends are (e.g., classifying the trends intodifferent categories (Naaman, Becker, and Gravano 2011)),or how the trends are selected (e.g., proposing new algorithms to identify trends from the content stream (Benhardusand Kalita 2013)). Complementary to the earlier works, ourfocus in this paper is on the users who make different topicsworthy of being recommended as trending. Specically, weattempt to analyze the demographics of crowds promotingdifferent topics on the social media sites. By promoters ofa topic, we refer to the users who posted on the topic before it became trending, thereby contributing to the topicsselection as a trend.In this paper, our focus is on the biases in the demographics of the promoters of different trends, i.e., we investigatewhether the distribution of trend promoters across differentsocially salient groups are representative of the media sitesoverall user population. As users belonging to dif ...


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