Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

To what extent did SBH research the needs of its audience prior to developing a marketing strategy?Research topics in health Admin Assignment 1: Final Project Part I: Finding a Study

Use the following Web site to search for studies: https://allaplusessays.com/order

Choose one study on a topic of interest to you. After you have read the study, respond to the following:

Is the study exploratory, descriptive, or explanatory?
What is its content area?
Is it based on primary or secondary data?
Identify and describe one concept investigated in the study.
For this concept, explain how it was measured.
Submit your answers in a 2 to 3 page Microsoft Word document.

Healthcare Marketing and Strategy Assignment 3: Marketing Scenario Analyses

Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy.

Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community.

Following the public’s repeated exposure to these advertisements, a hospital executive requested information about the impact of the advertisements. The idea to study the campaign’s impact had not been considered earlier, and a belated evaluation effort was mounted to determine the extent to which the campaign had achieved the desired effect. Much to the consternation of SBH administrators, the evaluation found that the ads had had virtually no impact on the public’s already high perception of the institution, and no improvement in patient volumes, revenues, or market share could be attributed to the campaign. SBH administrators, committed to an expensive initiative, rationalized that the campaign had not aired long enough to generate the desired effect and invested even more money in the initiative.

After reviewing the above case, address the following points:

To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
Does it appear that SBH has an overall marketing plan?
Does it appear that SBH had a significant grasp of the nature of marketing?
What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
What are the implications of marketing to the general public rather than targeting specific segments of the market?
How much thought was given to measuring the effectiveness of the campaign going into the initiative?


. .

The post To what extent did SBH research the needs of its audience prior to developing a marketing strategy?Research topics in health Admin Assignment 1: Final Project Part I: Finding a Study appeared first on My Nursing Paper.


"Is this question part of your assignment? We Can Help!"

testimonials icon
Based on the readings you have done, write a well-developed, well-supported and organized essay analyzing why critical...
testimonials icon
Mothers seem to be most susceptible to problems involving physical demands as they are most likely to experience the “role strain” associated...
testimonials icon
In a reflection of 450-600 words, explain how you see yourself fitting into the following IOM Future of Nursing re...
testimonials icon
Running Head: DIGITAL FORENSICS1Digital ForensicsStudent NameCourseDateDIGITAL FORENSICS2Question OneThe plain view doctrine permits a law enforcer t...
testimonials icon
For this assignment, you should create an approximately 10 minute presentation* that addresses each of the...
testimonials icon
MODULE 5 CT PROBLEMSTHE TIME VALUE OF MONEYCT 5 - 1Chapter 5COMPOUND INTERESTTo what amount will the following SAR investments accumulate?A)Inves...
testimonials icon
 Just like our first discussion board, choose one of the five issues under Unit 2. For your initial post (Due by Wednesday Midnight EST) I...
testimonials icon
/*! elementor - v3.6.5 - 27-04-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading...
testimonials icon
a. A market sells eggs at $1.90 per dozen, milk at $1.47 per quart, and bread at $2.12 per loaf. Use a combo box to allow the user to s...
testimonials icon
Why do we say that money has time value? ...
testimonials icon
Describe a court and its purpose. Define the dual court system. Describe the role that early legal codes, the common law, a...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price